Hollywood Is Preparing To Premiere Blockbusters Outside Of The US
Hollywood is preparing to temporarily abandon the strategy of simultaneous global premieres of blockbusters due to the difficult situation in the United States. Major movie studios Disney and Warner Bros. they intend to start showing their films "Mulan" and "Tenet" in countries where cinemas have already earned, and not in the United States, the FT reports, citing interlocutors in the film industry.
The film "tenet" (a Thriller by Christopher Nolan with a budget of $200 million) by Warner Bros. it was supposed to be the first major film at the American box office after the cancellation of lockdown. But, according to sources of the newspaper, after repeatedly postponing the start of distribution, the company has committed to releasing the film at the end of August on the screens of those countries whose cinemas will be ready to receive viewers in the halls. Disney on Thursday, July 23, moved the release date of the movie "Mulan," which was scheduled for August 21 (the original release date is March 27).
However, the company said it had "suspended" its plans to explore effective ways to "bring this film to audiences around the world." Thus, the two film companies intend to use new approaches to showing films in other countries, the publication notes. In June, Warner Bros. planned to release Christopher Nolan's Thriller "Tenet" on July 17, and Walt Disney – to present the action movie "Mulan" on July 24.
Film industry leaders believe that the possible release of the two largest films of the summer for the first time in theaters outside of America is a revision of almost a decade – old strategy for simultaneous screenings around the world, which was insisted on by the studios themselves. "There has been a change in thinking in the studios," said rich Gelfond, Executive Director of the Imax film group. He added that a month ago, "they would have said that if California and New York were not open, there would be no blockbuster releases."
According to him, many studios will now "do their best and open wherever they can." Executive Director of Vue International (Vue international cinema chain) Tim Richards noted that "there is an audience abroad that is desperate to see movies," and so companies will go to the international market with their premieres. Before going digital (the mid-2000s), Hollywood usually released big movies in the US earlier than in the rest of the world. Studios have moved to single global release date to reduce the risk of piracy and maximize marketing impact.
The film industry expects that after the COVID-19 epidemic, big blockbusters will still return to cinemas, and medium-budget films will probably switch to streaming. A film with a budget above $100-150 million needs to be rolled out in theaters, said the Executive Director of a major film group. As examples of successful movie premieres, the newspaper's interlocutors named the Korean film Peninsula (which debuted in South Korea on July 15 and grossed more than $20 million) and the screening of the Oscar-winning "Little women" in Denmark, after the quarantine was lifted and six months after the world premiere.
According to Tim Richards, all this shows "an incredible pent-up demand" for new films. He added that he hopes that the studios will go on different release dates for the paintings in different countries and the different US States. "It makes a lot of sense for studios to get their movies on our screens," he said. Mookie Greidinger, Executive Director of Cineworld, the second-largest American film distribution operator, believes that "the world will become a normal place again." "Whether it takes another two or three weeks, it's really not that important," he added.