Walt Disney Co. Has Reduced Its Advertising Costs On Facebook
The Walt Disney Co. has significantly reduced its advertising costs on Facebook amid an ongoing boycott of the social network due to insufficient anti-racism efforts.
Disney was ranked first in Facebook ad spending in the first half of this year and second in last year's results. In 2020, the company spent $210 million to advertise its Disney+ video streaming service on the social network platform. According to the newspaper's sources, the Disney - owned company-operator of the Hulu service-has suspended advertising on Instagram. Hulu spent $16 million for this purpose from April 15 to June 30, the publication notes.
Last week, Facebook CEO Mark Zuckerberg and chief operating officer Sheryl Sandberg held meetings with the masterminds of the boycott of the social network in the face of representatives of non-governmental organizations "anti-defamation League," "National Association for the Advancement of Colored People" and Color of Change. Color of Change Director Rashad Robinson said he was disappointed with the meeting. The non-governmental Free Press reported on the decision to continue the boycott of the social network.
Facebook promised to address most of the shortcomings identified in the report, prepared by civil rights and liberties experts Laura Murphy and Megan Karachi. Sandberg acknowledged that the authors of the report expressed the harshest criticism of the decision of the administration of the social network not to block the latest tweets of US President Donald Trump and not to censor the statements of politicians by checking the accuracy of their calculations and figures.
In recent weeks, hundreds of companies in the United States and other countries have announced that they will suspend advertising on Facebook and other popular social networks, as the latter's management allegedly does not take sufficient measures to delete messages of a racist nature and misleading information. The boycott includes Starbucks, Coca-Cola, Verizon, the British-Dutch market leader in food and household chemicals Unilever, sellers of clothing and equipment for sports and tourism REI, the North Face, Eddie Bauer, and Patagonia, jeans Levi Strauss, ice cream manufacturers Ben & Jerry's and Hershey's chocolate, as well as the American branch of the Japanese car giant Honda.