Hot topics | Coronavirus pandemic

Zoom Announced An Immense Display For Video Conferences

Zoom Announced An Immense Display For Video Conferences

Monetization of success or video conferencing in the hardware version. The Zoom service, which has grown tenfold during the pandemic and mass quarantines, has announced its first device; this is a huge display created specifically for video conferences. The company did not develop it exclusively independently — its partner was the manufacturer DTEN.

The device has not yet been physically shown, while you can only pre-order (and then only in the US), but the characteristics are already known. It's a 27-inch screen with three wide-angle cameras and eight microphones. In General, everything is to be perfectly visible and audible to all participants of the remote meeting. One of the interesting options: if you suddenly need to show the screen of a working laptop, the image can be broadcast wirelessly.

I wonder how Zoom explains the need for a dedicated device to work with video conferences. They say that some users experienced difficulties when working with the program, which is strange because its interface is already extremely simple. Nevertheless, Zoom promises that the monitor interface is specially adapted for video communication: all functions are available directly from the main screen. Perhaps it was made with an eye on top managers, who find it easier to have separate devices for conferences. However, top managers usually already have a conference call. Perhaps it will be useful for offices where, at the height of the pandemic, it was necessary to hastily construct workspaces specifically for leading webinars. In any case, the device is unlikely to be mass-produced. It will cost $600.

But here I must say that Zoom has recently been quite actively looking in the direction of hardware solutions. A little earlier, the company agreed with manufacturers of office IP phones, which will allow them to be linked to the same accounts in Zoom — so that an employee can respond from both a computer and a regular phone. Moreover, they decided to distribute such devices using the "equipment as a service" model, i.e. by subscription. Customers will have to pay a fixed amount per month for them while they are using them, and in case of a breakdown, Zoom and its partners will replace the faulty devices for free.

Zoom, which has benefited from the pandemic almost more than any other company (its monthly audience has increased 20 or 30 times from 10 million to about 300 million), is now looking for ways to diversify its business to feel confident even after most employees return to the office.

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