Google CEO Sundar Pichai on Monday urged the US government to establish a federal privacy standard, urging the move in the midst of congressional battles to resolve the issue.
Pichai said that Europe's privacy law, known as the General Data Protection Regulation, is a useful model for the United States in considering legislation to safeguard personal data. The 3-year-old law dictates how and what firms may do with data they gather on EU citizens.
A common privacy framework would help businesses, Pichai told reporters at the WSJ Tech Live conference.
"It would be great to see a federal privacy standard in the United States," he added. "I'm concerned about a patchwork of rules in states that adds remarkably complexity," he added.
The comments come amid congressional debates of federal privacy legislation that have yet to result in a law. That's left states to fill the void, a piecemeal approach that creates expensive and complex requirements. The California Consumer Privacy Act, which took effect Jan. 1, 2020, is widely considered the most comprehensive state statute, encompassing a wide range of data that may be used to identify individuals.
Google is one of the largest online collectioners of personal data. The business records your searches and the videos you watch on its YouTube service. It also records where you go through its Google Maps app. Last year, it began automatically deleting those data after 18 months.
Pichai is also the CEO of Alphabet, Google's parent company.