Unilever Is Boycotting Facebook Instagram And Twitter As Advertising Platforms In The United States
The British-Dutch company Unilever, one of the world leaders in the market of food and household products, announced Friday on blocking until the end of 2020, the opportunity to advertise their brand in the United States on social media platforms Facebook, Instagram and Twitter. The decision argued due to the company's disagreement with controversial and hate-inciting content published in social networks.
Facebook Instagram and Twitter said: "given our standards of responsibility and the polarized political atmosphere in the US, we have decided that we will not run brand ads on Facebook, Instagram, and Twitter in the US. Continuing to publish ads on these platforms at this time will not benefit people and society," the company said in a press release.
At the same time, Unilever employees indicate that they intend to monitor the development of the situation, and allowed the possibility of reviewing the current position if necessary.
In an interview with The Wall Street Journal, the company's representative, Louis di Como, said that the concern would like to see "a decrease in the level of hate propaganda" on digital platforms. "Given the current polarization [in society] and the [presidential] elections that are taking place in the US, there is a need for more enforcement in the area of xenophobic rhetoric," the newspaper quoted him as saying.
Facebook's management has been heavily criticized by the US authorities and the American public in recent years. The company's administration, in particular, was accused of not countering the spread of malicious information. It was also claimed that the social network was used to influence the course of the 2016 presidential race in the United States.