To Make A Profit With No Time To Die You'll Have To Spend A Ton Of Money To Turn A Loss
No Time to Die has only been open for about two weeks in certain regions of Europe and less than a week in the United States, but its already made more than $300 million. Does that sound like a lot of work? It may not be. In a new article by Variety (in homage to /Film) examining Bonds shaky rise in America, theyve concluded that the 25th Bond film will have to make about three films to take profits.
The franchises latest, which is also longtime star Daniel Craig swan song as the character, cost $250 million, a sum already exceeding it internationally. But theres also another price tag: the extra $100 million spent on promotion. According to them, the film must make at least $800 million to get out of the red although it will probably need more than $900 million.
Right now, box office prognosticators predict Dies final North American run will be in the vicinity of $150 million far less than the previous two Bond films, Spectre ($200 million) and Skyfall ($300 million). Still, its not as though the franchise has ever had to rely on American audiences. Its a worldwide franchise, but itll only launch in one of the most Bond-friendly countries, China.
There are also a number of factors that are against it. Previews and advertisements run for about three hours. It still finds Craigs Bond (still) arguing with an ex 15 years later. Oh, and theres still a pandemic brewing, so older viewers the vast majority of the series' fan base - have so far been reluctant to return to theaters, vaccine or not.
But if Die doesn't get into the black, there are other options. Variety claims that one option is to reduce a bit based on budget. But they can't go indie. According to one expert, audiences expect a certain level of production value from James Bond.
However, the future is still open. The Bond franchise was a major component of Amazons $8.45 billion acquisition of MGM, which has long held the series. And Bond producers claim to have yet to think about who will replace Daniel Craig, who [redacted] in his final film. You wont see James Bond again, and we dont mean a postcard.
(Via / Film and Variety)