New Budweiser was brewed next to speakers blasting Detroit legends Temptations, Alice Cooper, and Alice Cox
Budweiser is changing the way its beer is brewed for the first time in history.
And thats all for Detroit.
Anheuser-Busch said Tuesday that it is launching limited-edition Detroit Music Tall Boy cans that include one new ingredient: the sounds of Detroit music legends, The Temptations and Alice Cooper.
During the brewing process for 500 selected cans, a mountain of speakers were installed around the tanks before bottling to ensure the sounds of Detroit were thoroughly infused into the beer.
If they were brewed to the beat of The Temptations or Rock, or if they had been exposed to Alice Cooper during brewing, the extra-special, limited-run cans are labeled R&B.
Each of the 500 will be marked with a 21/500 (i.e. 21/1500) to indicate the rarity of these cans.
Each can has a Detroit skyline and is engraved with Detroit, Motor City Music, honoring the citys musical heritage and its ties to the auto industry. Additionally, the traditional Budweiser creed has been replaced with sound waves expressing the sounds of Detroit.
The cans will also feature the Detroits area code, Cheers to hitsville, R&B Sound and 313. In the third place, where one would typically find the Anheuser-Busch seal, Detroiters will see an artists rendition of a record and headphones.
The cans are available in Detroit, where Budweiser is sold.