Fifth Gear To Relaunch As an Electronic Vehicle Format; Rory Reid Signs for former 'Top Gear' Host Roary Reid
EXCLUSIVE: Fifth Gear, Discovery's long-running motoring series, will be relaunched as an Electronic Vehicle (EV) show, and former Top Gear host Rory Reid will join the show.
Fifth Gear: Recharged will be available for five weeks on streaming service Discovery+ in the UK and UKTV network Quest later this year, as North One seeks to capitalize on a burgeoning interest in electric vehicles, which has risen dramatically due to the current UK gas crisis.
The original Fifth Gear aired for 28 seasons, first on Channel 5, then Discovery channels History and Quest, before coming to an end two years ago.
North One founder and Fifth Gear exec Neil Duncanson, who also produces coverage of EV sporting format Formula-E, stated, Almost every car manufacturer in the world has been betting their home on electric so this seemed like a sensible thing to do rather than putting wildly optimistic bets on it, adding that it was merely 'a massive leap of faith' for the NorthOne brand.
Electric was a byline in the original Fifth Gear, but now internal combustion engines would be. We are reflecting changing attitudes and audience behavior,
Rory Reid has been signed by Roery Reid.
According to Simon Downing, Discoverys SVP of Marketing and Head of Factual and Documentaries, Motoring journalist and presenter Reid, who hosted BBC format Top Gear from 2016 to 2019, will help broaden the show to a wider audience.
Jason Plato, Vicki Butler-Henderson, and Karun Chandhok, a former Formula 1 driver, are joined by EV consumer journalist Grace Webb and engineer Jimmy de Ville, with e-car enthusiast GraceWebb contributing.
The shortcut to being broad is having people on screen who represent the diversity of the potential audience, said Downing. Motoring is a crucial pillar for Discovery+, and Quest and Fifth Gear are very much at the forefront of that offering, said the studio.
Fifth Gear: Recharged will be shown on Discovery+ and Quest weekly. Downing stressed the show's sweet spot both on streaming services and linear television.
According to Duncanson, All3Media International has already attracted interest from abroad for Fifth Gear: Recharged, citing the format's "educational" nature, as electric vehicle sales rise.
Weve always tried to do education by stealth, and I think thats what were achieving with this show, he added. People want to know what happens when their electric vehicle runs out of fuel or how to get a charger installed in their house, and we are regarded as dependable sources.