Ubisoft was still known as Ubi Soft back in those days.
For the second time in a row, E3 has been canceled. Some publications believe that the legendary event will not be repeated: publishers are moving online, and large crowds of journalists are no longer needed.
Digital Foundry exhibition curators decided to think back to when the exhibit was first broadcast in 2002. The event was initially unpublished.
Activision and Blizzard were separate companies, and Ubisoft was just called UbiSoft until it was informed of Assassin's Creed, and Konami had just revealed Silent Hill 3.
Konami was apparently promoting the recently released Metal Gear Solid 2 with force and main – without the involvement of Hideo Kojima, according to the source. And Rockstar was also heavily promoting Grand Theft Auto 3, just a couple weeks ago on PC.
This is an interesting article.