According to the famous denim company, artificial intelligence (AI) will enable customers to observe how a garment looks on models with different body shapes, ages, heights, and skin tone.
Last week, Levi's agreement with Lalaland.ai, a digital fashion studio that has already collaborated with Calvin Klein and Tommy Hilfiger, was revealed.
The majority of items advertised on the Levi's app or website can only be seen on one model. The use of digital mannequins would aid in the diversification of the display of clothes and make it simpler for customers to choose.
Later this year, Levi's will begin testing artificial intelligence models, but hasn't said which platforms they'll be available on or whether or not they may be customized.
And there is a fear that artificial intelligence will "tear" work from real people. Levi Strauss & Co, which saves $100 million a year, laid off 700 employees, or 15% of its workforce.
Other businesses have used augmented reality technology to help consumers visualize how clothes will look on their body. Walmart introduced a program in September, that allows you to virtually try on clothes using your own photos and AR technology. Snap also allows Snapchat users to virtually simulate glasses.