According to a new market analysis from Data.ai, iOS and Android users spent $33.9 billion on mobile apps and games in the first quarter of 2023.
iOS users spent 4% more on mobile apps and games, compared to Android users who spent 6% more on the app.
In the first quarter of 2023, users spent 21, 21, and 20 percent more on these apps, respectively.
Users of both platforms downloaded 38.2 billion apps on their mobile devices in the first quarter of this year. iOS downloads increased by 12% year over year to 9.1 billion apps. For Android, app downloads increased by 1% to 29.1 billion apps. Most applications were downloaded to their devices by users from India and Brazil.
Games, productivity apps, and educational apps were the most popular download categories on iOS. 12, 10, and 9 percent, respectively.
The most popular mobile apps by downloads were TikTok, Instagram*, and Facebook*, as well as by user spending — TikTok, YouTube, and Disney+, and by the number of active users — Facebook*, WhatsApp messenger, and Instagram*.
* Included in the list of public organizations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 on anti-extremist activity.
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