A multiplayer game like Crash Team Rumble gets released on June 20... but this year June seems to be packed with releases that might erode precious exposure to the game.
Activision Blizzard's selection of a release date exposes the game to a number of issues that aren't trivial: Street Fighter 6 will be released on June 2, while on June 6, Diablo 4 will be released, as will Final Fantasy XVI, which is only available on PlayStation 5.
We understand what you're thinking, these are games that are completely different from each other and that will rip off their audience. However, Crash Team Rumble is a relatively small project with a marketing strategy that is certainly not huge or comparable to the ones mentioned above.
Il Crash Bandicoot is a new game that requires a large user base to survive, and as a multiplayer game, Crash Team Rumble must attracted and retain millions of players in a short time in order to ensure a long-term livelihood. But the fierce competition might "break the eggs in the basket."
