Advertisers hoping to attract more attention will soon see ads where they previously did not. Instagram* is testing two new advertising methods.
Source of image: kaboompics/pixabay.com
Advertising will be displayed in search results, along with search results, and links marked as "sponsored." In the next months, such advertising will be implemented internationally.
Instagram* will notify the account owner the day before the event, 15 minutes before the start time, and at the start time, as well as on the lock screen.
Meta* and its Instagram* network, which generates the majority of ad revenue, is no wonder the company is delaying its operations for the first time in history. In the fourth quarter of 2022, the company reported advertising revenue of $31.25 billion — in the same quarter of 2021, revenue was $32.64 billion — and annual revenue fell from $114.93 billion in 2022 to $113.64 billion.
* Included in the list of public organizations and religious organizations for which the court made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 on the counteracting extremist activity.
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