Advertisers hoping to attract more attention will soon find advertising in Instagram*, which may be unlike it had previously.
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Advertising will appear in search results, and links designated as "sponsored" will appear alongside search results. Such advertising will begin internationally in the following months.
Instagram* will notify the user the day before the event, 15 minutes before the start, and at the start time, as well as on the lock screen.
Meta* and its Instagram* network, which generates the majority of ad revenue, are taking drastic measures after reporting disappointing quarterly results for the first time in history. In the fourth quarter of 2022, the company reported advertising revenue of $31.25 billion, compared to $32.64 billion in the same quarter of 2021, and annual revenue fell from $114.93 billion to $113.64 billion in 2022.
* Included in the list of public organizations and religious organizations for which the court pronounced a final decision to liquidate or prohibit activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 "On countering extreme activity."
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