Epic Games is spending $245 million on luring Fortnite customers to commit to making purchases

Epic Games is spending $245 million on luring Fortnite customers to commit to making purchases ...

The Federal Trade Commission (FTC) of the United States has issued a $245 million fine for Epic Games. The so-called "dark patterns" in "Fortnite" would encourage players to make unwanted purchases.

Epic will have to reimburse players for the popular game. The $245 million payment was originally announced in December as part of a larger $520 settlement.

The FTC alleges that Epic crafted a wide range of design schemes known as "dark patterns" designed to incite gamers of all ages to make unintended in-game purchases by the touch of a single button.

Epic was also said to have made it easy for children to make purchases while playing Fortnite without needing parental permission, according to the FTC's complaint.

The Commission approved the complaint and order against Epic, including the $245 million fine. Epic is prohibited from charging consumers using hidden patterns or without getting affirmative consent, and is prohibited from blocking accounts after unauthorized charges.

The FTC will distribute the $245 million, although it has yet to decide how it will operate the refund process. Consumers should check out an FTC website dedicated page for updates.

(Via AppleInsider)

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