According to Haitong International Securities' market forecasts, Apple may launch the iPhone 15 Pro e Pro Max in the United States at significantly higher prices than previous models. If confirmed, it would be the first price increase in the United States since the iPhone X of 2017, and, therefore, a price increase in Italy.
Pu claims that the rise in pricing for the iPhone 15 Pro models is related to rumors in recent months, including a titanium frame, tactile buttons, a new A17 Bionic processor, and a periscope zoom on the Pro Max.
The first iPhone Pro models to be launched since the iPhone X in 2017 have risen by 200 euros in the motherland.
The rise in prices in the US market might also be justified by higher inflation rates, in a way that preserves profit margins. In this case, the iPhone 15 Pro might even exceed the 1.500 euro.
Pu, on the other hand, did not mention price increases for the iPhone 15 standard or iPhone 15 Plus, although they may remain stable due to the fact that, according to rumors, they will have little information about the previous models, with Apple therefore likely to aim to widen the gap between the Pro and Pro Max models, perhaps to entice those who want a lot more money to select the two most costly models.