In Google's privacy initiative FLEDGE, Fastly Oblivious HTTP Relay will be employed

In Google's privacy initiative FLEDGE, Fastly Oblivious HTTP Relay will be employed ...

The privacy Sandbox, a company's privacy enhancement initiative, has quickly reached an agreement with Google to use Oblivious Relay HTTP (OHTTP) while promoting personalized advertising. Users' personally identifiable information (PII) is a complex but essential requirement for online services that need or desire personalized experiences.

In 2024, Google Chrome's browser will no longer accept third-party cookies. Privacy Sandbox is a collection of suggestions to reduce the amount of time spent between sites and applications, while also helping to keep content and online web services free. FLEDGE is a Privacy Sandbox proposal for remarketing and personalized advertising, which seeks relevant ads while eliminating cross-site tracking.

FLEDGE and the infrastructure that supports it are more private thanks to Fastly's OHTTP Relay. Client requests that aren't identified are stripped out as required by the specification.

In this way, the user's IP address is protected from Google in the event that the request is sent to the chosen origin of the company.

Fastly's privacy programs include OHTTP Relay, which is open to any internet service that wants to offer high privacy standards to its users.

According to Victor Wong, Google's Director of Product Management, "Keeping user data safe and secure is critical to the success of our online business." With Fastly, we've achieved the best of both worlds, giving users strong privacy protection while still delivering exceptional personalized experiences."

Jana Invengar, Fastly's Vice President of Product, Infrastructure, and Network Services, stated, "We're passionate about making the Internet a better, safer, and safer place for all users."

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