Asterix and Obelix The Middle Empire: less than 100,000 admissions last week... The film will most likely never reach its original goal.
Published on 03/16/2023 at 14:56
The Middle Empire, despite its budget, is highly anticipated in France due to its star-rich cast, which evokes the popular Alain Chabat adaptation. A statement that is reinforced every week as witness the French box office.
A potion isn't enough magical.
The weeks go by, and the box office rises. Asterix and Obelix: The Middle Empire is still on display, but the miracle does not appear for the last film directed by Guillaume Canet, which had claimed to have to reach six million moviegoers to make its production profitable. After its sixth week of operation, it had its worst results, with 95,037 admissions, both of which were twice the same as the fourth week (moreover 500,000 entries).
In the months to come, it is difficult to envision a reversal of the situation: Asterix & Obelix: The Middle Empire will need another sixteen weeks of training to transform the trial. Guillaume Canet will also have to see the one million euros promised to him evaporate in the event of seven million entries.
The Middle Kingdom's box office for Asterix and Obelix (in number of admissions):
1 882 68608 to 15 February 2023 – 1 009 89915 to 22 February 2023 – 756 27622 February to 1 March 2023 – 514 14901 to 8 March 2023 – 190 91708 to 15 March 2023 – 8 0 44 Total 964
The Empire of the Middle, a 65 million euro film, appears to be a waste of money. The fifth film adaptation of Asterix & Obelix's adventures in the cinema is still far from the cinema's 14 million admissions in France.
The cast is well-rounded, although the jokes used are too heavy for some. On the spectator side, the opinions are rarely measured, and this original Asterix narrative is often disjointed.
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