Eric Lempel of Sony Interactive Entertainment has announced the PlayStation Playmakersan program, which involves sports stars and the most famous content creators in promoting the PlayStation brand, ranging from PS5 games to video demonstrations of the DualSense controller in PlayStation VR2.
LeBron Games and Romelu Lukaku are among the PlayStation Playmakers program's new customers. BMX athlete Nigle Sylvester, NFL star Ja' Marr Chase and CeeDee Lamb, French freestyle soccer player Lisa Zimouche, Brazilian content creator Julio Cocielo
Lempel states that celebrities from the PlayStation Playmakers program will "celebrate their passion for video games and PlayStation by offering behind-the-scenes and important information from the PlayStation world." The Playmakers are a dynamic network of individuals who will continue to grow and develop as part of our journey to inspire gamers to demonstrate the power and importance of gaming."
In the God of War Ragnarok clip, LeBron James follows Kratos. In the God of War Ragnarok teaser, LeBron James follows Kratos.
