According to a Capterra study, the recession and the price rise have had an impact on Spaniards' consumption habits. 58% of respondents stated to have experienced the negative effects of inflation to the point of changing them, while only 3% stated that they did not suffer the consequences.
Inflation drives Spaniards to engage in loyalty programs, according to a Capterra survey. More, 66% of consumers who use them claim they are more interested in them due to the current economic instability.
Due to inflation, 57% of buyers sought for new ways to save money, while 39% always attempted to do so, no matter the current economic situation.
Similar to 69 percent of Spanish consumers who use loyalty programs, they say that the primary benefit they get from them are regular discounts. This loyalty strategy is extremely beneficial for both consumers and businesses: it not only helps the customer save money but it also encourages consumers to continue shopping with the prospect of further discounts.
According to the research, 39% of Spaniards who currently use loyalty programs have abandoned their use at some point. The three most common reasons are: having to spend too much to receive rewards (55%), receiving too much spam (52%), and being too sensitive (27%).
To increase sales, businesses use a variety of loyalty methods. One of the most popular is the points system, which simply works: the more a customer purchases, the more points they will earn, which may be exchanged for rewards.
70% of Spaniards who join a loyalty program use point-based programs, while the second most popular (45%) are money back, in which the customer repays an amount by purchasing goods from the store. The third most popular program in Spain is the tariff program, which members pay upfront to receive discounts that they can use at any time, for example, a fixed annual fee to receive free shipping all year.
More than 60% of Spaniards use between 2 and 4 loyalty programs, while 17% subscribe to 5-7 programs3% at 8-10, and only 2% at more than 10.
Clients seek to save money at supermarkets and grocery stores by offering discounts and promotions, according to a survey. Service stations are the second sector where they are used the most.
45 percent of mobile app users interact with these programs through an online account, while another 23 percent through the brand's website. 28% use a physical card (for example, to collect points earned after shopping), and only 3% continue to use the traditional paper card with stamps.
Capterra's study found that 73% of loyalty program users were somewhat or very satisfied, while only 3% were quite dissatisfied with the experience. This suggests that the program is being widely adopted by Spanish consumers.