Aloja Experience has just closed its first $150,000 euros investment round. This business specialized in the impact of brands through its products in tourist accommodation, has received a capital injection from the Unitatea/DraperB1 and Successful SPV funds.
Aloja Experience has developed a new marketing channel; capturing, segmenting, and categorizing any type of tourist accommodation according to the needs of the brands. In this way, they can make the perfect match between the managers, the guests, and the brand itself, and give the products and services a try.
“If a person’s best holiday is a trip and their vacations, we give our customers the possibility of being accompanied,” their founders say.
The investment will be allocated to the development of a platform that allows companies to create and contract their campaigns in a matter of clicks, as well as the expansion of its scope, which includes more accommodations, new tourist channels, and the creation of new strategies that will benefit any visitor.
Cristian Rivas says the Aloja Experience seal is needed wherever a guest will stay. By 2023, the company hopes to double its membership with 360o experiential activities.
Aloja Experience has conducted campaigns for a wide spectrum of clients, including Heineken, Revlon, Cantabria Labs, Pernod Ricard, and Diageo.
