The Rubius, Ibai Llanos, or El Xokas, are among the most sought after professions in Spain.
Many start their careers on YouTube or Twitch, but there are far fewer people who are able to provide for themselves by working from it, and those who can demonstrate that they have become true kingpins of the sector can be counted on their hands.
Who is the most successful Spanish streamer? On the Wild Project podcast, El Xokas mentioned this sector as a very competitive sector, even if its protagonists try to conceal it.
The Xokas gives the example of another of Spain's leading streamers, Ibai Llanos, who stands out as a tremendously competitive individual who, nevertheless, takes a more modest position as part of his "brand image."
According to El Xokas, Ibai has no adversary.
El Xokas admits that, although he believes he is number 1, Ibai Llanos is the one who wins the title of wetter.
El Xokas reintroduces another well-known streamer espaol, Illo Juan, who he describes as "genuinely humble."
In this industry bursting with competitors, Illo Juan considers himself a gifted communicator.
One of the best ways for streamers to become a trend is to throw disputes that push them to the top not only in Twitch or YouTube, but on Twitter and other social networks.