With Artifact, a TikTok dedicated to current events, Instagram's creators return to the task.
Published on 02/02/2023 at 11:25
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It is a fact that social networks contribute to disinformation. However, Instagram's brilliant minds might be able to fix this problem by releasing a brand new app called Artifact.
This is the story of two geniuses who built a social network...
Kevin Systrom and Mike Krieger launched Instagram in October 2010. The social network has become a smash hit, so much so that Facebook purchased it in 2012 for several million dollars. Its creators remained in charge of the project until 2018, after allegedly clashing with Mark Zuckerberg. However, today and five years later, the two men are working on a new project.
The platformer claims that this new mobile application will be "a sort of textual TikTok." The goal of this project is to provide a personalized news feed boosted by machine learning to identify areas of interest. On the project's official website, enter your telephone number, and you'll be added to the waiting list when "your invitation" is accepted.
Artifact is a freeware application that attempts to eradicate misinformation.
People are no longer interested in the news, therefore... Artifact appears to want to exploit the power of TikTok and other social networks in order to perform well. In June 2022, Reuters reported that more and more young people between the ages of 18 and 24 were using social media and news apps to recommend content and news.
However, Artifact will not be merely a feed aggregator. It will also be a real social network. Two new features will soon be available: the first will allow users to send private messages to their "friends".
Artifact follows the social network's evolution. In the beginning, social networks showed you things that your friends thought were interesting (Facebook). Then they showed you things based on who you followed (Twitter). We are now in the phase where social networks show you things that the algorithm thinks you may be interested in, whether they are from you or not. This is the principle behind TikTok's development, and Artifact wants to do the same.