News JVTech Instagram's creators return to the task with Artifact, a TikTok dedicated to current events.
Published on 02/02/2023 at 11:25
It's a fact that social networks play a role in deceiving people. However, Instagram's creative minds may be able to solve this problem by launching a brand new app known as Artifact.
This is the story of two exceptional individuals who forged a social network...
Kevin Systrom and Mike Krieger launched Instagram in October 2010. The social network has become a household name, so much that Facebook purchased it in 2012 for several million dollars. The two men took the lead of the project until 2018, after a brief period of alleged disagreements with Mark Zuckerberg.
Artifact. The new mobile app, described by The Platformer, will be a "textual TikTok." The objective of the project is to provide a personalized news feed enhanced by machine learning to learn more about our areas of interest. On the project's official website, you may request access to the preliminary version by entering your telephone number, which will add you to the waiting list, and you will be notified when "your invitation" is accepted.
Artifact: a tool to combat misinformation
People are no longer interested in the news, therefore... Artifact seems to want to exploit the power of TikTok and other social networks to perform well. In June 2022, Reuters reported that more and more young people between the ages of 18 and 24 were using social media and news apps to recommend content and news.
Artifact will not be a simple feed aggregator. It will be a real social network, according to Kevin Systrom and Mike Krieger. Two new features will soon be available: the first will allow users to exchange private messages with their "friends".
Artifact follows the evolution of social networks. In the beginning, social networks showed you things that your friends thought were interesting (Facebook) or things that you followed (Twitter). We are now in the stage where social networks show you things that the algorithm believes you may be interested in, whether they are from you or not. This is the revolution of the TikTok algorithm, and Artifact wants to do the same.