Smartphone sales in China were up 13% in 2022 compared to the previous year. According to analysts, the decrease is due to users' desire to spend more money more economically in the face of economic uncertainty.
For the first time in a time, smartphone sales in China amounted to 286 million units in 2022, compared to 329 million units a year earlier.
Vivo, an Android phone manufacturer, ranked second in terms of sales, despite its overall sales decline of 25.1% year on year. Such significant growth is explained by the low initial level of sales. In fourth place is Apple, who ranked above the competition.
iPhone sales declined in the fourth quarter, which was normally the highest-performing for the brand, due, among others, to issues in the supply chain caused by disruptions at Foxconn's Zhengzhou facility.
China's COVID-19 regulations, which were relaxed in the spring of 2022 in several regions, resulted in a drop in GDP for the first time in over half a century.
The decline in smartphone sales in China is consistent with a global market trend. According to IDC, smartphone sales fell by 11% in 2022 compared to 2021, at the lowest level since 2013.
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