The Low Price Of The iPhone 12 Predicted
Analyst Lee Chung-Hoon of UBI Research predicted the affordable price of the new iPhone. The interview with the expert was published by the Korean publication the Elec.
Lee Chung-Hoon believes that the cost of the basic flagship iPhone 12 with a screen diagonal of 5.4 inches will be in the range of 700-750 dollars. According to him, this price will allow Apple to sell more devices and reduce the consequences of the expected low demand in the smartphone market. The analyst believes that due to the coronavirus pandemic, about 160 million iPhones will be sold in 2020, which is 40 million lower than in 2019.
"Even if the company sells not 200, but 170-180 million devices, it will be able to maintain its performance," said the UBI Research specialist. According to him, in 2020, smartphones with OLED screens will be in demand on the market, which plays into the hands of Apple, all four flagships of which will come out with displays based on organic LEDs. However, the analyst asks not to forget about the high competition that other smartphone manufacturers create.
The expert noted that Apple needs to reduce the cost of production to keep the affordable price of the iPhone 12. In particular, he predicts that the company will abandon additional touch layers in the OLED screen. This way you can reduce the cost of new items by about 20 percent. Lee Chung-Hoon summed up that due to the oligopoly in the market of OLED panels, Apple should not expect a reduction in the cost of components.
At the end of 2019, the authoritative insider Ming-Chi Ko said that in 2020, Apple will introduce five smartphones. The company released one of them — the iPhone SE-in mid-April. The rest include the 5.4-inch iPhone 12, 6.1-inch iPhone 12 Pro and iPhone 12 Pro Plus, and the 6.7-inch iPhone 12 Pro Max.