'We were too focused on video,' says Instagram's CEO, but...
Published on 01/26/2023 at 07:35
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Other social networks had to modify their strategies in order to avoid being eaten by the Chinese tycoon. Instagram's year 2022 hasn't been easy, far from it...
The "war" against TikTok on Instagram
Meta's year 2022 has clearly not been a long, quiet river on all levels. This has required the organization to make good choices in order to regain its reputation. This has included strategies, which have been applied to the various applications of the American giant. Instagram has also been one of the most affected applications, so that it can compete with TikTok, which has been a popular application for a while.
Remember, we were in the middle of summer 2022 when social network users decided to voice their dissatisfaction with the direction their favorite application was taking. An open letter signed by Kim Kardashian and Kylie Jenner had already been circulated, prompting Adam Mosseri, Instagram's CEO, to take the lead.
More recently, the social network's CEO took the stage again via his personal account to answer questions that users may have. Unfortunately, his answers may not be pleasant to everyone.
Is it a breeze to apologize?
The arrival of TikTok changed everything and forced Adam Mosseri, and his crew, to push the video to the forefront (Reels, full screen video, etc.) The CEO, who is aware of this situation, has therefore stepped up to reassure (or not) his users.
He concludes by saying, "I think we over-focused on video in 2022." During his Q&A, the businessman also clarifies that video and photography should gradually become equal again. Also earlier this week, Instagram announced new features, including the ability to label multiple posts as "uninteresting" in the Research tab.