The Road to Artificial Intelligence

The Road to Artificial Intelligence ...

During Humanity's history, there have been moments that have marked a before and after, which have led to the appearance of something new that has made it possible for that same Humanity to advance in geometric proportion to the next leap. What would we have today if, at the time, inventions such as the wheel, the printing press, or... the internet had not made their appearance?

We are all familiar with living in technology-dominated environments, which are whose origin can be found, precisely, in the Internet, which has resulted in the emergence, in turn, of many technological advances that are causing a real revolution. economically and socially. The cloud, among them, is a reality that has not existed in 20 years, but that it is assuming a precedence in the business world as well as in millions of people's daily lives.

But the cloud isn't the only thing that has been accompanied by a series of technologies that will continue to make an impact. Like Artificial Intelligence, it's quite probable that it will soon be at the same level as the internet or the printing press when it comes to assessing the progress of Humanity. Because it's changing everything and it's going to change it even more.

We cannot and should not forget that information is not always readily accessible, nor is it often misplaced. This is why it is so important that businesses have tools to analyze this information in order to make the most of it. The customer is always the center of attention; therefore, the data of any past, present, and future client is crucial to the success of any organization.

Because it is so important for an organization to have Artificial Intelligence tools at its disposal that enable Marketing and Sales managers to convert data silos into actionable customer profiles in real time. Because thanks to this they will be able, on the one hand, to create and discover new audiences, and, on the other hand, to apply the built-in machine learning that AI allows to personalize the experiences of each and every customer, taking into account the industry to which they belong.

Because it is a fact that in today's business environment, each market has its own language and its own process, and customer data must be treated in accordance with that particular sector. It's a win-win situation between business and client.

Best of all, we are not talking about science fiction, but rather about a reality that we have at our disposal, which is available to corporations so that, through Artificial Intelligence combined with the cloud, they may process data and provide a complete and adequate information that allows those Marketing and Sales directors to anticipate future behavior or recommend new actions.

But let's take a look at real situations. AI allows you to investigate a company's sales and transaction patterns and, based on this information, propose solutions and proposals with greater success guarantees. Or knowing a customer's previous behavior in a specific period of time that allows you to develop a new offering that is specific to those who have purchased similar goods in a price range.

AI can provide enormously valuable information to those responsible for making certain decisions, such as whether or not a sale will be successful or not, and whether or not a purchase will be made prior to the new launch of a product or service. Customized and specific solutions for each industry.

All of this is a possibility, and it is available to those who are willing to take a leap forward in terms of getting to know their customers in depth, to understand what they want from them, how they can assist them, and what they can do to improve their user experience. In short, it is a company journey towards Artificial Intelligence.

Lola Serrano, Oracle Ibérica's Director of Customer Experience, has been signed.

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