Ubisoft has hired former Guerrilla Games to shape the social interactions of future games

Ubisoft has hired former Guerrilla Games to shape the social interactions of future games ...

Bernd Diemer, a former member of Guerrilla Games, but also of Crytek and Electronic Arts, has been hired by Ubisoft as a "social architect." He will then be tasked with "shaping social interactions" in the future games of the company.

"I'm honored to join Ubisoft and have the opportunity to collaborate with talented teams from across the world to shape the future of social experiences in Ubisoft games," said the CEO.

"I am so ecstatic to work with Ubisoft's worldwide teams to enhance their social experiences."

Video games' "social" elements are certainly not new, but in recent years – as a result of the continued expansion of the "game a service" – they have become a fundamental component of wide-ranging commercial strategies that can provide regular income through very successful games, such as for example Fortnite or GTA Online.

In a press release, today's games are more than just entertainment; they're virtual spaces where people can make connections and share meaningful experiences.

"It's becoming an integral part of Ubisoft's strategy to reach new audiences," says the developer. Bernd will join our global creative office, where he will work closely with our production teams to bring our game vision to life. "You play as places where each player can express their true self and discover their community."

According to rumors, Ubisoft will release eleven games by the end of March 2024, so Bernd will have plenty of things to do.

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