Google has begun testing a new feature that removes personally identifiable information (PII) from search engine results pages

Google has begun testing a new feature that removes personally identifiable information (PII) from s ...

Google has started rolling out a new feature that removes personally identifiable information (PII) from search engine results pages.

Google has begun implementing a new service that should assist users in improving their internet privacy by aiding in the removal of personally identifiable information (PII) from search engine results pages (opens in a new tab). When visitors tap on that menu item, a new page will open explaining how to request Google to remove personally identifiable information from search results.

Users who find PII by clicking on it in the top right corner of each search result will discover a new "Remove result" tool. Users will have to provide a reason, such as "it shows my personal contact information," "it's outdated," or "it's outdated," if they want to remove it. The new tool was first announced by Google in May 2022 at its I/O 2022 conference, which said it would be available to some users in Europe and the United States.

In addition, it explained how it decides which requests to approve and which to reject: When we receive removal requests, we will review all content on the web page to ensure that we are not limiting the availability of other information that is broadly useful, for example in news articles. And of course, removing contact information from Google Search doesn't eliminate it from the web, which is why you may wish to contact the hosting website directly.

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