Twitch's revenue split with its creators will be reduced

Twitch's revenue split with its creators will be reduced ...

Dan Clancy, Twitch's president, wrote that the "premium" 70/30 revenue split will be reduced to 50/50 starting next year, in 2023. He added that the change would not be immediate for these streamers. These streamers will receive up to $100,000 from the 70/30 split then switch to 50/50 after.

Most of the time, affiliates and partners on the platform, including those who can monetize their content, will opt to have the 70/30 split by default, and to reduce the minimum amount required for payout. The petition, which received 22,000 signatures, includes a petition for Twitch UserVoice to make the split 70/30 by default.

Clancy addressed the minimum cashout in response to this petition. Once the minimum cashout has been implemented in full, the cashout minimum will be set at $50, half of what it used to be. This would enable users to receive their payments sooner rather than waiting for the whole $100.

Clancy then talked about the split. The 50/50 share was more in line with how the website operated: Streamers would create content, and Twitch would support them. An equal relationship, so to speak. Twitch's investments in Prime Subs, Gifting, etc. have already increased streamer revenue per viewer hour over the previous five years, according to Clancy.

Clancy has also mentioned that Twitch's price is very high. He claims that streamers who stream to 100 people 200 hours per month cost more than $1000.

Twitch has to pay for the services it provides, and as such is increasing its share. Streamer earnings should still be decent as even with the lower share, they were earning quick.

Needless to say, people are dissatisfied with the decision.

Several streamers, like the one above, have taken to comparing Twitch to other platforms like YouTube. Examples include the 70/30 split for everybody, as well as better bitrates for streams. Seeing how Amazon owns Twitch, many people seem to not believe that the company is experiencing any problems.

The community in general does not approve of this sudden move by Twitch. Only time will tell if Twitch will change its mind or continue to pursue its ambitions.

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