Planet Hip-Hop has been opened by Spotify as a futuristic hip-hop universe embedded within the Spotify Island experience in Roblox.
Spotify became the first music streaming brand to establish itself within Roblox in May, with Spotify Island, an unusual digital destination for audio. Since then, Spotify Island has launched K-Park, a whimsical wonderland dedicated to K-Pop.
Spotify is pleased to announce Planet Hip-Hop, a hip-hop sensation who will be able to interact with her through an artist meet and greet, as well as exclusive virtual merchandise, such as alligator shoes. This is the ideal platform for young adults, who aren't watching TV but are actively playing games.
I saw a briefing where Spotify's executives talked about the project. They included Edward Yeung, associate creative director, Steven Conaway, senior art director, and Zainab Hasnain, senior music marketing manager.
K-Park is a whimsical wonderland that pays tribute to K-Pop's world. There are common brands targeting both audiences, according to Deloitte. Generation Z players spend 11 to 13 hours a week on games. They're likely to be creators as well.
Spotify wants to create a space inspired by hip-hop's recent era, and this experience will set the tone for what will come next in the future. It's aimed at honoring the sounds and visuals inspired by the internet and video game generation.
"Hip-hop is a genre that's always pushed the boundaries and been the driving force behind culture," said Conaway.
Spotify has already tested the waters earlier this year, and, like other brands like Chipotle, is returning to invest more in the Roblox experience.
The design of the place is quite striking and eye-catching. Spotify wants it to be a gathering place for fans and artists to meet, converse, and share, with the intention of bringing everyone closer together. You may drive and customize your automobile, walk in structures, and float around in low gravity.
The purpose of this project is to introduce the Roblox audience to the new generation of hip-hop musicians.
The Planet Hip-Hop experience is available on any phone, computer, or tablet with Roblox.