Salesforce aims to make sustainability accessible with the Net Zero Marketplace in 2022

Salesforce aims to make sustainability accessible with the Net Zero Marketplace in 2022 ...

Salesforce, a CRM platform provider, presented two new services focusing on industrial carbon credit market transparency and productive services for teams to get more value from their digital HQ.

Salesforce's annual event, which begins in 2003, is held at the Moscone Center in San Francisco until Wednesday.

Salesforce has announced the Net Zero Marketplace, a platform that's designed to enable simple and transparent carbon credit purchases, allowing organizations to make rapid climate-positive impacts at scale, and three Slack tools designed to increase productivity.

A carbon credit platform for the Net Zero marketplace

The Net Zero marketplace on Salesforce aims to connect buyers with ecopreneurs — environmentally conscious entrepreneurs — in a trusted and transparent carbon credit platform to enhance climate-positive effects.

According to McKinsey's analysis, the worldwide voluntary carbon market is expected to double to $50 billion by 2030 as many businesses strive to meet their net zero commitments. However, organizations may not always know where to start or how to build a carbon credit portfolio.

Moreover, the process of obtaining carbon credits can be lengthy, and purchasers want to be certain that the carbon credit projects will have a positive impact. Salesforce intends to address such concerns through its Net Zero marketplace.

The Net Zero marketplace is also a climate action hub where businesses or individuals can learn about the latest climate issues and connect with other ecopreneurs.

According to new Salesforce research on the sustainability talent gap, 8 out of 10 global workers want to help their organization operate sustainably, with 3 in 5 willing to incorporate sustainability into their current role.

Patrick Flynn, Salesforce's SVP, said the company has recently included sustainability as its fifth core value and has been actively using carbon credits as a part of its own climate strategy for five years.

"One must develop emission reduction strategies that include consideration of not only your own activities, but also your entire value chain," according to Flynn. "Empowering such efforts was one of our primary reasons for establishing the Net Zero marketplace, which also complements our Net Zero cloud."

Individuals and organizations will be able to collaborate on developing better carbon credit portfolios and using carbon credits as part of their overall climate action plan, according to Flynn.

The Net Zero Marketplace eliminates the time-consuming process of finding and verifying a carbon credit's quality by aggregating and publishing third-party ratings for projects that aren't locked behind paywalls or account registrations. This level of transparency helps organizations determine which carbon credits are the most beneficial for them.

Nina Schoen, Net Zero Cloud Salesforce's director of product management, told VentureBeat the most rewarding part about this experience is that anyone who comes and learns about a project or learns about an ecopreneur will also be able to see transparent pricing and third-party ratings.

The credits for Salesforce's carbon accounting solution Net Zero Cloud may be integrated into the platform and tracked against their current emissions. Buyers will also be informed of project progress, which encourages reinvestment.

New Slack features to boost team productivity

Salesforce has also announced new Slack capabilities for Dreamforce, which will make it easier for teams to collaborate in their digital HQ, enabling them to extract actionable data directly from Salesforce Customer 360.

Slack Canvas is a new capability that will enable teams to select, organize, and share critical resources. When combined with the new Slack platform and Customer 360, teams can integrate data from record systems into the canvas and automate business-critical workflows.

Slack huddles will now support lightweight video conferencing, multi-person screen sharing, message threads, and more to facilitate live coworking sessions.

"Work's nature is changing, and most businesses today use Slack as their digital headquarters for synchronous communication with their colleagues," said Tamar Yehoshua, Slack's chief product officer.

Yehoshua said that the new Slack tools would enable organizations to increase team productivity and maximize value from their tech stacks by integrating conversations, automation, and apps in one space.

Marketing and sales teams can leverage real-time alerts and align within Slack channels to prioritize lead follow-up, assess pipeline impact and iterate on campaigns immediately.

After a campaign is live, teams may include in-flight campaign performance data using Marketing Cloud's Intelligence Insights for Slack integration in the channel and canvas. This feature aims to provide marketers a custom view of the campaign's performance data in one place for teams to monitor trends, align on strategy, and make investments.

The new Slack platform and huddle capabilities will begin rolling out today and will be broadly available to all users in the following weeks.

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