Pattern Buys Influencer Marketing Pioneer, Current, to Strengthen its Acceleration Platform

Pattern Buys Influencer Marketing Pioneer, Current, to Strengthen its Acceleration Platform ...

The currents influencer marketing technology will be integrated into Patterns' ecommerce acceleration platform, assisting businesses to increase their ecommerce traffic and conversion on a global scale.

SALT LAKE CITY (BUSINESS WIRE) August 17, 2022

Pattern, the market leader in global ecommerce acceleration, has announced the acquisition of Current, a leading influencer marketing platform.

Multimedia is included in this press release. View the entire release here: https://www.businesswire.com/news/home/20220817005111/en/

The currents influencer marketing software will be integrated into the Patterns ecommerce acceleration platform, assisting brands in developing worldwide ambassador programs. (Graphic: Business Wire)

The move will strengthen the technology supporting the Patterns ecommerce acceleration platform, assisting brands to drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital channels.

Pattern Co-Founder and CEO David Wright believes conversion is still the greatest commercial opportunity for brands in the digital landscape. With Currents technology, brands can rapidly scale up, manage, and optimize their influencer campaigns to keep pace with the rapid digital and cultural landscape.

Currents is a free service that allows businesses to build high-impact ambassador programs from millions of creators, scale content, track influencer-driven sales and return on investment, and monitor creator payouts.

According to Current Founder and CEO Trygve Jensen, it has never been more crucial that brands have access to powerful social selling tools to capture their fair share of the $6 trillion global ecommerce market. Increasingly consumers begin their journey with creators of all types on social. By integrating our technology and services to the incredible Pattern ecommerce acceleration platform, we will become an unparalleled force to drive brand growth across all channels and marketplaces.

For more information on Current, visit pattern.com/what-we-do/influencer-marketing.

Patterns

https://www.businesswire.com/news/home/20220817005111/en/view the source version of the site.

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