Ofcom's latest study has highlighted the growing generational divide in television content consumption. In the previous ten years, people aged 16 to 24 watched just 53 minutes per day, compared to just six hours for this demographic.
The increasing age difference is linked to the number of television alternatives available today, from streaming services such as Netflix and Disney+ to online platforms like YouTube and TikTok. Nine out of ten 18 to 24-year-olds said they prefer these experiences over TV.
According to a recent survey, 95% of US adolescents used YouTube, while Facebook was becoming a much less popular choice among that age group. Google's video platform was also the most popular service among 15-to-17-year-olds who participated in Ofcom's survey.
According to Ofcom's survey, one in five households in the United Kingdom has access to Netflix, Disney+, and Amazon Prime, although that does include free trials and account sharing, which Netflix is continuing to fight out. However, the number of households that have subscribed to at least one service has dropped by 350,000.
The good news for the companies that provide these services is that three-quarters of those who canceled stated they intend to restart the subscriptions when their circumstances improve. Other factors include the rising cost of living and household expenses, as well as specific shows.
According to the BBC, the most common form of short-form videos users saw online were how-to videos, including DIY guides and recipes. Around 59% of respondents said they engaged with short news videos, and 32% said they watched videos about video games.
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