McDonald's Resurrects a Popular Fan Favorite (Have a Happy Meal)

McDonald's Resurrects a Popular Fan Favorite (Have a Happy Meal) ...

As an adult, it's difficult not to think back on the day when meals came with a new toy. The delight of a visit to the nearby McDonald's (MCD) is always the child's delight. Just before they enter the McDonald's PlayPlace, there's always a moment of wonder as they examine the plastic-wrapped treasure inside.

In those early years, collecting all of the Power Rangers toys was a real status symbol, particularly if the toys interacted with each other. In the 1990s, the need for the whole Power Rangers collection was real, and having all of them made kids feel like miniature-art collectors.

When Happy Meal joins forces with an iconic children's toy franchise for the third time in McDonald's history, the desire to "collect them all" reaches new heights. Not only are these new toys well-known and loved, but they're also offering a new way to play one of the most popular trading card games of the past several decades.

A New Way To Play Pokemon & McDonalds Team-Up

Pokemon, a Japanese character-battle card game owned by Nintendo (NTDOF), is returning to the Happy Meal this year to offer Match Battle. It's a new way for kids to enjoy their favorite trading card game! According to the Pokemon website, these figures come with their own set of rules so kids can battle their friends.

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The Happy Meal box has also undergone a Pokemon makeover, so for a limited time, these boxes will include Pikachu's cute little face on the front, complete with two little pop-out ears. Some of the franchise's most popular characters will also be included in the boxes.

Pokemon Happy Meals are in high demand.

McDonald's is attempting to get ahead of a previously problematic situation when it comes to selling collectible cards. After this happened in the United States, stores in the United Kingdom restricted sales of the toys to one additional customer. This year's launch has already revealed that they will be using this strategy to prevent shortages and price increases by third-party sellers.

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McDonalds and Burger King (QSR) have hosted Pokemon toys and promotional offers. In 1999, Burger King released a gold-plated Pokemon card. The cards were well-made, and certainly original, but they haven't retained much value over the years. Nowadays, collectors may have paid more than the cards are worth in order to acquire one.

This McDonalds deal is a great break from the Pokemon franchise, which has seen a good rise in sales in recent months, even after increasing menu prices. This exciting promotional event should make investors smile, but what about an investment that will pay off?

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