Universal has announced its latest Jurassic World tie-in product, DinoTracker, a Pokemon Go-style AR app that allows players to interact with Dinos from the recently released Dominion film, and to learn small details about their real-life counterparts.
The concept of the app is simple: players can observe dinos in the world around them by utilizing their phones' camera. When they discover dinos among ten prehistoric creatures, they can feed them with their hands. Niantics Lightship ARDK is used to recognize different surfaces and spaces and map the appropriate dino to the area around the user.
Jason Yim, Trigger XR CEO, explained the Lightship features, which allow dinos to interact with the environment, in a sense. Normally, AR always appears as a top layer, which undermines the consumer's trust. Now, with object occlusion, you can see a dino appear from behind a tree or hide behind objects in the sky. Dinos can also track users with their heads, and will become aggressive if they get too close.
This is not the first time a Jurassic World tie-in app has used AR technology to try and recreate dinos in the real world. Jurassic World Alive was launched shortly after the release of the film Fallen Kingdom. That game draws far more inspiration from Pokemon Go than Dinotracker.