BRUNT Raises $84 Million Series A to Reinvent the Workwear category
BRUNT Workwear, a modern work boot and apparel brand designed for today's construction workers and tradespeople, closed an eight.4 million Series A round to accelerate its growth and meet demand as he disrupts ten BRUNT is on its mission to serve the world's most important, yet often overlooked population of over 17 million workers in the construction, installation, maintenance and repair industries alone. * Founded in September 2020 in an global pandemic The company expects to see a 150% growth in 2022.
Initially launching with high-quality work boots and expanding into clothing and accessories, BRUNT quickly sold out of every product it has introduced, amassing a loyal fanbase across the country. BRUNT has grown 63% month-over-month, received more than 2,000 five-star reviews and achieved a 44% repeat purchase rate from its original customer cohort.
The new financing round was led by TF Cornerstone, the 50-year-old real estate development firm, with participation from Andrew Rosen and Ben Fischman, respectively, pioneers in the fashion and e-commerce industries.
Our work is a collaborative effort between tiger and cystone, where thousands of construction workers and tradespeople work tirelessly to achieve our projects. Their hard work makes it possible for people to live in their homes and work in the office. BRUNT understands the needs of these customers and has already built a strong brand and community around its efforts, said Marc Klein, director of Diversified Investments at TF Cornerstone. The company's continued efforts to serve this important customer group are astounding. We hope the company will grow quickly and continue the efforts of the customers.
The founder's vision is to transform a category that still relies on the antiquated methods of developing, marketing and selling products, and also BRUNT'as early investors. BRUNT prioritizes high-quality service, exceptional quality and value pricing with a modern, yet functional design that resonates with their customers.
The response to BRUNT was extraordinary. Almost half of BRUNT's customers wear our products every day and our first delivery of 55,000 pairs of boots went to the next level, said Eric Girouard, Founder and CEO. When we started building the company, I regularly consulted my childhood friends who work in construction and the trades. It was important for me to know how our core customer can communicate and process together; we didn't build it alone. BRUNT makes products that they need and use daily to do their jobs and earn a living, and we don't take responsibility for it lightly.
Girouard spent more than a decade working in the e-commerce space and direct-to-consumer space at startups including Rue La La, M.Gemi, and Trade Coffee.
* * In the year 2020, annual averages from the annual year average from a year's beginnings are calculated from 2020. American Labor Statistics Bureau of Labor (US Bureau) - Labor statistics.
Workwear by SOURCE BRUNT.