Uber Technologies (UBER) is faced with the task of moving its customers to a subscription-based service.
Uber was founded by entrepreneurs in order to enable people to get rides on their cell phones. The Uber ride share app has grown exponentially in the last decade and a half. It has grown to serve customers across the world. However, the ride-sharing company is shutting down a program that customers have grown to love and is launching a new one.
Uber Announces A New Program
Uber One is a subscription to Uber and Uber Eats that costs $9.99 per month or $49.99 per year. Free delivery on minimum $15 Uber Eats orders is a bonus. With a minimum order of $30 Uber Eats deliveries and pick up orders, subscription members will earn 5% off and up to 10% off on other discounts.
The following are the rules for limited time rides. Uber One participating stores only pay a small monthly fee to protect against the risk of high volume users.
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Before Uber, it had to contend with obstacles.
California Prop AB 5 vowed that Uber and Lyft (LYFT) and other contracted or gig positions would be discarded. Both companies worked tirelessly to overturn the notion that these contract workers were unfairly classified and should be employees.
Lyft and Uber are exempt from company interference because they can continue to operate their business models with independent contractor drivers because the drivers are free from company control. The fight started in California and was won, but it might cause problems for the ride share sector in other states.
Customer Favorite Uber Set's Closing Date
Uber's Uber Rewards program will soon terminate, but customers will be able to use them until October 31, 2022. Riders were able to earn points towards future discounts for Uber rides or Uber Eats deliveries, and discounts had a six-month rolling expiration date.
Uber has been a rider favorite since 2018 and was always free to join. High frequency riders at the Diamond Tier level will continue to receive phone support but will lose out on other rewards such as free Uber Eats deliveries and free ride upgrades.
Uber Wants Lyft
Uber Rewards customers may be using Lyft as it will continue to offer bonus points with Lyft Rewards. These include Delta SkyMiles (DAL), Hilton Honors (HLT), cash back from Chase (CCF) and cash to your Lyft accounts from MasterCard (MA).
Uber One is in competition with Lyftpink, a Lyft member rewards program that costs $9.99 per month, which includes premium benefits such as priority pickups, exclusive pricing, more stringent cancellation rules, roadside assistance when driving your own car, Grubhub+ membership, and free bike and scooter unlocking.