Yes, Disney just made a Tinder Profile for She-Hulk (Photos)

Yes, Disney just made a Tinder Profile for She-Hulk (Photos) ...

The first Hulk-centric project in the Marvel Cinematic Universe since The Incredible Hulkin 2008 is just days away. The series will follow Tatiana Maslany's Jennifer Walters as she navigates her legal career as well as her newly-acquired Hulk abilities.

Maslany describes this nine-episode legal comedy as "the opposite of most superhero narratives." The Middle-stylebreaks, which includes fourth-wallMalcolm, is just one example of how it will achieve this goal.

WithShe-Hulkbeing as unique as it is, it deserves a just as distinct marketing campaign. It appears to have found one on the popular dating app Tinder.

She-Hulk is getting the perfect move.

On Tinder, new listings for the upcoming MCU Disney+ seriesShe-Hulkhave have started popping up.

Before going into an ad promoting the upcoming show, the She-Hulk bio states, "I know what you're assuming, this can't be true... and guess what, it's not.."

matched users receive an automated message saying to"stop reading this"and"set up a date"to watchShe-Hulk: Attorney at Lawon August 18.

Walters' own dating in the Disney+ series is linked to the Tinder marketing campaign, which was shown in the first teaser swinging through potential suitors on the popular app.

One date was deemed to be so successful that She-Hulk was seen carrying the man from the couch, probably to the bedroom, with ease.

The Creative Marketing Machine for Marvel Studio

Tinder has not been used for the first time to promote an upcoming film or television series, but it is the first time Marvel has used the platform. Back in 2014, Tinder was used in the promotion of Alex Garland's sci-fi thrillerEx Machina, where users who attended the SXSW conference in Austin, Texas could match with Ava, the AI from the film.

And despite Marvel's having never touched the internet dating field until now, the studio has had a wealth of experience with imaginative marketing approaches in relation to their various projects. Back in the run-up to the firstAnt-Man film, some fans may recall seeing the bite-sized hero fighting atop turnstiles, flying an ant, or sitting at the tinyest bus shelter in the city.

With the release of Spider-Man: No Way Home, another more recent example of Marvel's innovative marketing strategy may be seen. This was teamed with real-lifeDaily Bugle newspaper stands spread around the world, promoting the city's Spider-Man.

In terms of promoting its initiatives, Tinder may be unchartered territory.

She-Hulk: Attorney at LawMakes a Comeback on Disney+ on August 18.

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