Disney has announced plans to increase the price of a Disney Plus subscription in the United States later this year

Disney has announced plans to increase the price of a Disney Plus subscription in the United States  ...

Disney has announced intentions to hike the price of a Disney Plus subscription in the United States later this year.

Disney has announced that the price of a Disney Plus subscription in the United States would rise later this year. The change will take place on December 8 (i.e., the same as an existing Disney Plus subscription). We expect to see similar increases in all markets when Disney launches its ad-supported tier internationally in 2023.

If, of course, the increase occurred after December 8th, the subscriber price increase will not apply to US subscribers who have already paid in advance for a yearly Disney Plus subscription. The standard pricing for both Hulu and ESPN Plus will increase from $12.99 to $14.99 on October 10, while the ad-supported price will increase from $6.99 to $7.99 on August 23.

Despite Disney Plus's growing number of subscribers in Q3 2022, the worldwide total now stands at 152 million, according to company executives. What is Disney's long-awaited ad-supported tier, which will launch in the United States on December 8 for $7.99 per month (there is no annual plan)?

Disney claims that the new offering will increase consumer choice while also improving consumer viewing experience by reducing the number and prominence of advertisements. This claim was backed up earlier this year when rumors emerged that Disney's ad-supported offering would limit commercials to four minutes per hour of content and would completely disable ads in kid-friendly user profiles. The latter was confirmed in Disneys most recent earnings call.

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