Disney+ is continuing its trend upward. Prior to today's third quarter earnings call, the company claimed that the streamer had gained 14.4 million subscribers, bringing the total number of subscribers to about 152 million.
The company, which also includes Hulu and ESPN+, has a streaming reach of 221 million, up more than 15 million from their second quarter announcement of 205.9 million subscribers. Hulu had an increase in subscribers in the first quarter of this year, bringing it to 46.2 million, while ESPN+ was up 53% at 23 million paid subscribers. With Disney intending to increase 230 to 260 million subscribers by 2024, the new figures show that they are less than 100 million subscribers away from their goals.
The company has announced its intention to hike prices on the three platforms as well as to establish a cheaper, ad-supported Disney+ version.
The most recent updates come following the premiere of Obi-Wan Kenobi, Sneakerella, andMs. Marvel, which likely helped boost subscriber base. There's also much to look forward to before the end of the fiscal year withShe-Hulk: Attorney at Law, Hocus Pocus 2,andPinocchio (2022), meaning it can only go up from here for Disney+.
During the second quarter earnings call, Disney+ fell by 68 million subscribers from its rival, Netflix, who currently has 220.67 million subscribers. Netflix recorded its first loss in subscribers in over ten years, and predicted they would lose 2 million more. However, the company reported a loss of only 970,000 subscribers, about one million less than they expected.
As for the rivalry, you know what they say, one man's loss is another man's treasure, and Netflix's downturn in subscribers may have put Disney+ on track to catch up.